Competition Law

When the Price Is Watching You

A research trail on algorithmic pricing, personalised offers and the point at which the legal inquiry should move from a visible price to the system that produced it.

ROOTING

The question

Digital prices may be shaped by data, prediction, coordination and rapidly changing market conditions. The project asks where legal scrutiny should be located when no single human being appears to have fixed the price in the traditional sense.

Branches taking shape

The system that produced the price
Coordination without express agreement

This research trail is still being cultivated. Sources, counterarguments and working notes will be added as the question develops.